"The Pretty Rugged Blanket doubles down on the popularity of faux fur blankets and takes them one step further. It uses the broad appeal of faux fur with a tough, breathable, waterproof lining to solve a common outdoor problem, creating a great use extension. It’s simple, but super smart and useful and it should be a runaway success."
(Pictured, Maxwell's Pretty Rugged blanket line-up at his house. Ready to take outside!)