Founder & CEO
The Original Faux Fur Blanket that started Pretty Rugged, began out of necessity, but what blossomed into Pretty Rugged came from Tracy’s entrepreneurial spirit.
With extensive experience in design, manufacturing and retail, Tracy’s natural next step was to create a brand of her own - Pretty Rugged - a Certified Women-Owned Business Enterprise. As a woman, wife and mom it’s always been important to Tracy to forge the way for women in the workplace. It’s why she sought out a team of women to help share and grow Pretty Rugged.
Her passion coupled with her incredible, approachable style that bridges luxury and practicality are a winning combination. Tracy believes in bringing liveable luxury to everyone from blankets to apparel.
Tracy is a wife and mom to two boy. She loves the outdoors and you’ll frequently find her in Lake George enjoying the time with family and friends.
Director of Marketing
Lindsay has a passion for marketing and social media, having worked in communications and marketing for over 14 years. She started her career at Barclays PLC in London, England, after graduating from the Fashion Institute of Technology in New York with a Bachelors of Science Degree in Advertising and Marketing Communications. During her time at the institution, she worked in both London and New York focusing on the integration of one brand, sustainability communications and senior leader communications. With a broad background and an entrepreneurial spirit, Lindsay is helping to share the Pretty Rugged story globally.
For all press inquiries, please email: Lindsay@prettyruggedgear.com
Director of Operations
Jenn graduated from the Fashion Institute of Technology with degrees in International Trade & Marketing and Fashion Merchandising Management. After graduating, she launched her career in Product Development for Private Label brands at Macy’s. It was here that she found her love for sourcing, fabrics and working on the development process.
Jennifer currently lives in Upstate New York with her husband, and two children. She enjoys working out, traveling and spending time with her friends and family.
Business Development and Collaborations
Sheila has worked in both the private and non-profit sector. She worked for 15 years in Human Resources for PWC in Boston, and UHY in New York. Her keen interest in marketing and public relations has always been evident. In addition to her corporate endeavors, Sheila spent 11 years as the Vice President of Capital Region Sponsor A Scholar, a non-profit organization that assists students by providing college stipends and support during High School and College. In 2018 Sheila and Pretty Rugged gave the graduating seniors of CRSAS a blanket to take with them to college.
Sheila has brought together personal and professional collaborations with many of our boutique stores, complimenting brands and influencers.
Her retail experience involves owning an independent bookstore, as well as sales for J. McLaughlin Clothing. She serves as a board member for several non-profit organizations including the Albany Medical Center, and the State University of Albany. Her passions include boating, college basketball, connecting people and spending quality time with family on, and off the water.
A design executive, with a deep knowledge of fashion, Marina has combined her design eye with her many years working for global companies based in Manhattan.
Marina was also instrumental in incubating the Go International and Designer Collaborations for Target and Macy's.
From running large creative and technical teams, Marina has launched and executed all categories of women's wear from collections to swimwear. This also included working with overseas offices and factories in China and India.
Marina resides in beautiful Upstate NY. She graduated from Albany's College of St. Rose with a BA in Social Sciences and a fashion design degree from Fashion Institute of Technology, NYC.
Inventory, Embroidery & Fulfillment Director
Colleen brings over 30 years experience in embroidery to the Pretty Rugged team. She has extensive experience with multi-head embroidery machines and has worked on contracts for both the military and private companies.
Colleen has known Tracy and her husband for many years and was excited to bring her expertise to Pretty Rugged for a fresh start in a new business. Colleen manages inventory control, customer service, fulfilment, digitizing and embroidery.
Her attention to detail is a huge asset to the team!