Meet The Team

Tracy Slocum

Founder and CEO


The Original Faux Fur Blanket that started Pretty Rugged, began out of necessity, but what blossomed into Pretty Rugged came from Tracy’s entrepreneurial spirit

With extensive experience in design, manufacturing and retail, Tracy’s natural next step was to create a brand of her own - Pretty Rugged - a Certified Women-Owned Business Enterprise. As a woman, wife and mom it’s always been important to Tracy to forge the way for women in the workplace. It’s why she sought out a team of women to help share and grow Pretty Rugged.

Her passion coupled with her incredible, approachable style that bridges luxury and practicality are a winning combination. Tracy believes in bringing livable luxury to everyone from blankets to apparel.

Tracy is a wife and mom to two boy. She loves the outdoors and you’ll frequently find her in Lake George enjoying the time with family and friends. .

Jennifer Lean

VP of Operations


Jennifer is the Director of Operations for Pretty Rugged. She has a product development, sourcing and sales background in the retail industry.

She graduated from the Fashion Institute of Technology with degrees in International Trade & Marketing, and Fashion Merchandising Management. After graduating, she launched her career in Product Development for Private Label brands at Macy’s. Jennifer found her love for sourcing, fabrics and working on the development process.

Jennifer currently lives in Upstate New York with her husband, and two children. She runs a long lasting cosmetics side business in between schlepping her kids to all of their extra-curricular activities. She enjoys working out, traveling and spending time with her friends and family.

Lindsay Reed

Director of Marketing


Lindsay has a passion for marketing and social media, having worked in communications and marketing for nearly 15 years. She started her career at Barclays PLC in London, England, after graduating from the Fashion Institute of Technology in New York with a degree in Advertising and Marketing Communications. During her time at the institution, she worked in both London and New York focusing on the integration of one brand, sustainability communications and senior leader communications. With a broad background and an entrepreneurial spirit, Lindsay is helping to share the Pretty Rugged story globally.

Lindsay currently lives outside NYC with her two daughters, labradoodle and goldendoodle.

Colleen Shields

Inventory, Embroidery & Fulfillment Director


Colleen brings over 30 years experience in embroidery to the Pretty Rugged team. She has extensive experience with multi-head embroidery machines and has worked on contracts for both the military and private companies.

Colleen has known Tracy and her husband for many years and was excited to bring her expertise to Pretty Rugged for a fresh start in a new business. Colleen manages inventory control, customer service, fulfilment, digitizing and embroidery.

Her attention to detail is a huge asset to the team!

Marina Mugrace

Senior Merchandiser


A design executive, with a deep knowledge of fashion, Marina has combined her design eye with her many years working for global companies based in Manhattan.

Marina was also instrumental in incubating the Go International and Designer Collaborations for Target and Macy's.

From running large creative and technical teams, Marina has launched and executed all categories of women's wear from collections to swimwear. This also included working with overseas offices and factories in China and India.

MarIna resides in beautiful Upstate NY. She graduated from Albany's College of St. Rose with a BA in Social Sciences and a fashion design degree from Fashion Institute of Technology, NYC.

Sheila Mendleson


Sheila has been an important part of Pretty Rugged since its inception and has served in many different capacities over the years. She has always had a love for connecting people both personally and professionally.