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    Meet The Team

    Tracy Slocum

    Founder & CEO

    The Original Faux Fur Blanket that started Pretty Rugged, began out of necessity, but what blossomed into Pretty Rugged came from Tracy’s entrepreneurial spirit.

    With extensive experience in design, manufacturing and retail, Tracy’s natural next step was to create a brand of her own - Pretty Rugged - a Certified Women-Owned Business Enterprise. As a woman, wife and mom it’s always been important to Tracy to forge the way for women in the workplace. It’s why she sought out a team of women to help share and grow Pretty Rugged. 

    Her passion coupled with her incredible, approachable style that bridges luxury and practicality are a winning combination. Tracy believes in bringing liveable luxury to everyone from blankets to apparel. 

    Tracy is a wife and mom to two boy. She loves the outdoors and you’ll frequently find her in Lake George enjoying the time with family and friends. 

    Heather Glassberg

    National Sales Director


    Ever since Heather was young, she always had a passion for clothing.  She started working in retail when she was 15 years old and always knew selling clothes made her the happiest once she found her customer the perfect outfit and saw the smile on their face. 

    After high school, Heather attended Lynn University in Boca Raton, Florida where she graduated with a degree in Hospitality Management. She then started corporate sales for both The Jones Group / Kasper Group. After 8 years, Heather moved her career to Gretchen Scott, where she was last before joining the Pretty Rugged team.

    Heather lives in Wappingers Falls, NY with her fiancé Chris and their puppy Ethel.

    Lindsay Hazelton

    Director of Marketing

    Lindsay has a passion for marketing and social media, having worked in communications and marketing for over 10 years. She started her career at Barclays PLC in London, England, after graduating from the Fashion Institute of Technology in New York with a degree in Advertising and Marketing Communications. During her time at the institution, she worked in both London and New York focusing on the integration of one brand, sustainability communications and senior leader communications. With a broad background and an entrepreneurial spirit, Lindsay is helping to share the Pretty Rugged story globally.

    Lindsay currently lives outside NYC with her husband, two daughters, labradoodle and bunny.

    Jennifer Lean

    Director of Operations

    Jenn graduated from the Fashion Institute of Technology with degrees in International Trade & Marketing and Fashion Merchandising Management. After graduating, she launched her career in Product Development for Private Label brands at Macy’s. It was here that she found her love for sourcing, fabrics and working on the development process.

    Jennifer currently lives in Upstate New York with her husband, and two children. She enjoys working out, traveling and spending time with her friends and family.

    Sheila Mendleson

    Business Development and Collaborations 

    Sheila has worked in both the private and non-profit sector. She worked for 15 years in Human Resources for PWC in Boston, and UHY in New York. Her keen interest in marketing and public relations has always been evident. In addition to her corporate endeavors, Sheila spent 11 years as the Vice President of Capital Region Sponsor A Scholar, a non-profit organization that assists students by providing college stipends and support during High School and College. In 2018 Sheila and Pretty Rugged gave the graduating seniors of CRSAS a blanket to take with them to college. 

    Sheila has brought together personal and professional collaborations with many of our boutique stores, complimenting brands and influencers.

    Her retail experience involves owning an independent bookstore, as well as sales for J. McLaughlin Clothing. She serves as a board member for several non-profit organizations including the Albany Medical Center, and the State University of Albany. Her passions include boating, college basketball, connecting people and spending quality time with family on, and off the water.

    Coleen Shields

    Inventory, Embroidery & Fulfillment Director

    Colleen brings over 30 years experience in embroidery to the Pretty Rugged team. She has extensive experience with multi-head embroidery machines and has worked on contracts for both the military and private companies.
    Colleen has known Tracy and her husband for many years and was excited to bring her expertise to Pretty Rugged for a fresh start in a new business. Colleen manages inventory control, customer service, fulfilment, digitizing and embroidery.

    Her attention to detail is a huge asset to the team!