Tracy Slocum's innovation to stay warm, dry and fashionable while outdoors turned into a business in Latham called Pretty Rugged.
Launched several years ago, the company sells what it calls the "world's first blanket with luxe faux fur on one side and waterproof, windproof, washable RuggedTex fabric on the other."
So far, 29,000 items have been sold.
Now, Slocum and her brand are about to get exposure to millions of people on the long-running network TV show "Shark Tank." Slocum's pitch to the panel of investors on "Shark Tank" will be included in the episode scheduled to air Oct. 21 at 8 p.m. on ABC.
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