Those who enjoy experiencing the sights and sounds of nature but want to stay fashionable while doing so may have been paying close attention in Season 14, Episode 5 of "Shark Tank." Pretty Rugged is a lifestyle brand with a line of premium blankets, outerwear, and faux fur accessories that blend durable, functional technology with luxurious design. The company's claim to fame is its blankets that employ a proprietary wind and waterproof fabric known as RuggedTex, the first of its kind.

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