The vision for Pretty Rugged has always been clear for Tracy Slocum, Founder and President.
“From the moment I the idea popped into my head, I knew it was going to be bigger than only selling to family and friends,” says Tracy.
In just over a year the company has seen phenomenal success from being awarded Best in Market and Best in Show at NY NOW Winter 2018 to the lap blanket being selected as one of Oprah’s Favorite Things for 2018, nothing can slow Tracy and Pretty Rugged down.
It’s now exciting to share that Pretty Rugged is available in Europe due to a partnership with Casual & Sport Supplies (C&SS).
C&SS focuses on the specialty fashion and outdoor-sports markets. Based in the Netherlands, C&SS is the distributor in many European countries for high level brands like Outdoor Survival Canada (OSC), SOS Ski-fashion wear, AnsiBesson Ski-wear along with both Slokker and KED ski and bike helmets.
Dr. Bob Wishnoff, President DB&E Sports Imports who Pretty Rugged’s relationship with C&SS is managed by, says: “Pretty Rugged Gear is a very welcome addition to our product line as we are focused on representing only the best high level and niche brands. The addition of Pretty Rugged to our range of brands will create a synergy that will help accelerate both the Pretty Rugged brand along with the other related fashion and outdoor specialty products already being sold and enjoyed all over Europe. We are very excited to present this fantastic product to the European markets.”