– Pretty Rugged Blanket by Pretty Rugged Gear Receives Prestigious Award at Winter 2018 Market –

NEW YORK, NY. — February 6, 2018 — NY NOW®the Market for Home, Lifestyle + Gift, in conjunction with Apartment Therapy announced today the winner of the “Best in Market” Award. The Pretty Rugged Blanket by Pretty Rugged Gear received the honor at the NY NOW winter 2018 market and is on display now in the Home Furnishings + Textiles section (Booth #2476) at New York City’s Jacob K. Javits Convention Center through 2 p.m., February 7.

“For me, to have come up with a product that I love and turn it into a business is amazing,” said Tracy Slocum of Pretty Rugged Gear. “NY NOW is my first ever trade show and to have won both a Best New Product and Best in Market Award is a perfect example of following through on something you love and making your dreams come true.”

Just launched in November, the Pretty Rugged Blanket is the first and only blanket made with a luxurious faux fur on one side and a completely waterproof, windproof, spill proof backing on the other. It was inspired by Slocum’s great, great grandfather, Captain Joshua Slocum who was the first man to sail around the world alone. The unique combination of luxury and function allows consumers to take this blanket anywhere there is wind, water or snow! It is ideal for boating, glamping, après ski, around the fire pit and at sporting events!

The “Best in Market” Award recognizes one extraordinary product that stood out among the ten category winners of the “Best New Product” Awards. This year, the ten category winners from the “Best New Product” Awards were evaluated by Apartment Therapy Founder Maxwell Ryan before a winner was selected.

“Judging NY NOW has gotten tougher each of the last few years as the nominees are all super creative and smart with regard to market fit. The Pretty Rugged Blanket, however, nudged ahead for the victory because it doubles down on the popularity of faux fur blankets (which we’ve been watching closely) and takes them one step further,” said Maxwell Ryan. “The Pretty Rugged Blanket uses the broad appeal of faux fur with a tough, breathable, waterproof lining to solve a common outdoor problem, creating a great use extension. It’s simple, but super smart and useful and it should be a runaway success.”

For more information, please visit www.nynow.com.

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About NY NOW
The winter 2018 edition of NY NOW®the Market for Home, Lifestyle + Gift, takes place February 3-7, 2018 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. The Handmade® Global Design section of the HANDMADE Collection opened Saturday, February 3 and close on Tuesday, February 6, on Level 4 in the River Pavilion. The HOME and LIFESTYLE Collections, as well as the Handmade®Designer Maker and Artisan Resource® sections of the HANDMADE Collection opened Sunday, February 4 and close on Wednesday, February 7 on Levels 1 and 3. Attendees from all 50 states and nearly 70 countries worldwide are expected.

NY NOW is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve. More information about NY NOW can be found at https://www.nynow.com/.